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Early-stage compensation at high-growth companies like Salesforce often includes equity, representing ownership in the company. This can take the form of stock options, restricted stock units (RSUs), or other equity-based awards. The specific amount offered depends on several factors, such as the employee’s role, seniority, the stage of the company’s funding, and the overall market conditions. For example, a senior engineer joining a well-funded, late-stage company might receive a different equity package than a junior marketing associate joining a seed-stage startup.

Offering equity serves several key purposes. It aligns employee incentives with company success, attracting and retaining top talent who are motivated to contribute to the company’s growth. Historically, equity compensation has been a powerful tool for startups, allowing them to compete with established companies offering higher base salaries. It also helps conserve cash flow in the early stages of a company’s development, which is crucial for reinvestment in growth initiatives. A well-structured equity plan can foster a strong sense of ownership and shared purpose within a company.

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